Oculus Rift S | Defy Reality

Role: Product Marketing Manager (strategy) & Producer
Project: Rift S launch film, live action, animation, sfx, sound design
Client: Oculus (Menlo Park, CA)
Brand: Facebook
Year: 2018-2019

  • Led successful product go-to-market launch (achieved sales goal upon campaign launch)
  • Involved in product positioning via ecomm, partnerships, content, social, PR, advertising
  • Co-produced live action shoot and post production
  • Ensured project stayed on budget and on schedule while able to communicate risk