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lead producer

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Apple | Senior Producer

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Role: Senior Producer
Project: Hardware & Retail Platforms
Client: Apple (Cupertino, CA)
Brand: Apple
Year: 2019-Current

  • Lead Producer on the Retail Platform team. Our team conducts user testing on new features, I translate user feedback into software functionality which informs UX, design, taxonomy structure, backend. I manage the timeline and ensure a successful launch.
  • Experience producing highly secretive “black” projects while managing, distributing large quantity of assets within a marketing organization. I lead a team to create over 700 bespoke images for Apple Watch.
  • Lead Producer on 3D product asset creation, shared with marketing for the Apple Watch Series 5 launch. Hardware imagery is created to be an exact photo representation of the product. The final 3D imagery had to be not only accurate to the original hardware CAD file, but the season’s watch band colors had to be photo realistic and accurate to the physical product itself.
  • My role is to ensure hardware imagery is accurately represented in marketing across platforms.
  • Lead Producer in planning, kickoff, production and delivery of hundreds of hardware images to functional teams.
  • Maintain relationships with Industrial Design (ID) and Product Design (PD) to validate product info, and acquire reference prototypes and material samples.
  • Lead Producer across multiple vendors to ensure budgetary, creative and delivery targets for all projects are met.
  • Actively work with the Hardware Art Director (HWAD) to create and develop best creative practice and standards for the product category.

Oculus Rift S | Defy Reality

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Role: Product Marketing Manager (strategy) & Producer
Project: Rift S launch film, live action, animation, sfx, sound design
Client: Oculus (Menlo Park, CA)
Brand: Facebook
Year: 2018-2019

  • Led successful product go-to-market launch (achieved sales goal upon campaign launch)
  • Involved in product positioning via ecomm, partnerships, content, social, PR, advertising
  • Co-produced live action shoot and post production
  • Ensured project stayed on budget and on schedule while able to communicate risk

Oculus Quest | OC5

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Role: Product Marketing Manager (strategy)/Producer
Project: Quest launch film
Description: Quest hardware announcement film unveiled at OC5 involving 3D, CG, live action, animation, sfx, sound design
Client: Oculus (Menlo Park, CA)
Brand: Oculus
Year: 2018-2019

  • Led successful product go-to-market launch (achieved sales goal upon campaign launch)
  • Involved in product positioning via ecomm, partnerships, content, social, PR, advertising
  • Led live action and post production producer
  • Ensured project stayed on budget and on schedule while able to communicate risk

Tiffany & Co | Holiday 2015

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Role: Lead Producer
Project: CG/3D animation video
Client: Psyop (New York, NY)
Brand: Tiffany & Co.
Year: 2015

  • Lead a team of 3D artists, illustrators, animators
  • Main day-to-day point of contact with client and internal creative teams
  • Ensured project stayed on budget and on schedule while able to communicate risk

Google | A Google a Day

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Role: Producer
Project: A Google a Day – Daily Google brainteaser to help hone your search skills.
Client: Google Creative Lab (New York, NY)
Brand: Google
Year: 2012
Featured on Wired

  • Led a team of UX designers, developers, creatives from concept to launch

  • Partnered closely with Google engineers to ensure creative concept was achieved while building on Google Search platform

  • Held a key role in campaign roll out across digital and print media that ultimately reached millions or users globally

Nike | Ballers Network

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Role: Producer
Project: Ballers Network – HTML/CSS Facebook application dynamic build
Description: Nike Ballers Network is an application designed for the basketball community to organize games, run leagues and stay connected.
Client: R/GA (New York, NY)
Brand: Nike Basketball
Year: 2009
Featured on Communication Arts

  • Producer Lead day-to-day point of contact
  • Front end and back end dynamic website build
  • Led Nike hosted events promoting Ballers Network

Sony Pictures | The Boondocks

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Role: Producer, Developer
Project: Flash dynamic website build integrating illustration, motion, sfx
Client: Sony Pictures (Culver City, CA)
Brand: The Boondocks
Year: 2005-2006

• Producer Lead day-to-day point of contact
• Front end and back end localized dynamic website build
• Main point of contact for internal creative team