Producer | Marketer | Creative | Hardware Enthusiast | Nerd

Producer turned Product Marketing Manager with an ability to bridge production with strategic needs.

Apple | Senior Producer

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Role: Senior Producer
Project: Hardware & Retail Platforms
Client: Apple (Cupertino, CA)
Brand: Apple
Year: 2019-Current

  • Lead Producer on the Retail Platform team. Our team conducts user testing on new features, I translate user feedback into software functionality which informs UX, design, taxonomy structure, backend. I manage the timeline and ensure a successful launch.
  • Experience producing highly secretive “black” projects while managing, distributing large quantity of assets within a marketing organization. I lead a team to create over 700 bespoke images for Apple Watch.
  • Lead Producer on 3D product asset creation, shared with marketing for the Apple Watch Series 5 launch. Hardware imagery is created to be an exact photo representation of the product. The final 3D imagery had to be not only accurate to the original hardware CAD file, but the season’s watch band colors had to be photo realistic and accurate to the physical product itself.
  • My role is to ensure hardware imagery is accurately represented in marketing across platforms.
  • Lead Producer in planning, kickoff, production and delivery of hundreds of hardware images to functional teams.
  • Maintain relationships with Industrial Design (ID) and Product Design (PD) to validate product info, and acquire reference prototypes and material samples.
  • Lead Producer across multiple vendors to ensure budgetary, creative and delivery targets for all projects are met.
  • Actively work with the Hardware Art Director (HWAD) to create and develop best creative practice and standards for the product category.

Oculus Rift S | Defy Reality

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Role: Product Marketing Manager (strategy) & Producer
Project: Rift S launch film, live action, animation, sfx, sound design
Client: Oculus (Menlo Park, CA)
Brand: Facebook
Year: 2018-2019

  • Led successful product go-to-market launch (achieved sales goal upon campaign launch)
  • Involved in product positioning via ecomm, partnerships, content, social, PR, advertising
  • Co-produced live action shoot and post production
  • Ensured project stayed on budget and on schedule while able to communicate risk

Oculus Quest | OC5

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Role: Product Marketing Manager (strategy)/Producer
Project: Quest launch film
Description: Quest hardware announcement film unveiled at OC5 involving 3D, CG, live action, animation, sfx, sound design
Client: Oculus (Menlo Park, CA)
Brand: Oculus
Year: 2018-2019

  • Led successful product go-to-market launch (achieved sales goal upon campaign launch)
  • Involved in product positioning via ecomm, partnerships, content, social, PR, advertising
  • Led live action and post production producer
  • Ensured project stayed on budget and on schedule while able to communicate risk

Facebook | Friendversary

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Role: Product Producer
Project: Friendversary 2018, Facebook platform dynamic build
Client: Facebook (Menlo Park, CA)
Brand: Facebook
Year: 2017-2018

  • Led live action, animation, post production and technical producer
  • Partnered closely with cross-functional product teams to identify data points for unique relationships on FB
  • Involved in on-platform A/B testing
  • Main point of contact for vendor and internal creative team

Fanta | Teenage Marketing Officer

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Role: Lead Technical Producer
Project: HTML/CSS mobile/desktop build, live action
Client: David the Agency (Miami, FL)
Brand: Fanta, Coca-Cola
Year: 2016

  • Led live action, animation, post production
  • Worked closely with Coca-Cola internal engineers on drafting/implementing website technical requirements
  • Front end and back end localized dynamic website build for user generated content
  • Main point of contact for vendor and internal creative team
  • Ensured project stayed on budget and on schedule while able to communicate risk

Samsung | Next Is Now

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Role: Lead Technical Producer
Project: HTML/CSS mobile/desktop build, live action, social content
Client: Sid Lee (Montreal, QC)
Brand: Samsung
Year: 2015
Featured on 9to5Google

  • Led live action, animation, post production and technical production
  • Worked closely with client on drafting/implementing website technical requirements
  • Front end and back end localized dynamic website build for user generated content
  • Main point of contact for vendor and internal creative team
  • Ensured project stayed on budget and on schedule while able to communicate risk

Tiffany & Co | Holiday 2015

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Role: Lead Producer
Project: CG/3D animation video
Client: Psyop (New York, NY)
Brand: Tiffany & Co.
Year: 2015

  • Lead a team of 3D artists, illustrators, animators
  • Main day-to-day point of contact with client and internal creative teams
  • Ensured project stayed on budget and on schedule while able to communicate risk

Fanta | Play Fanta: Saving the Source

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Role: Executive Producer
Project: HTML/CSS localized website build, illustration, animation, sfx, sound design
Client: Ogilvy & Mather (New York, NY)
Brand: Fanta, Coca-Cola
Year: 2013-2014

  • Producer Lead day-to-day point of contact with client and internal creative teams
  • Ensured project stayed on budget and on schedule while able to communicate risk
  • Front end and back end localized dynamic website build
  • Main point of contact for vendor and internal creative team

Land Rover | Well Storied

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Role: Lead Technical Producer
Project: HTML/CSS dynamic website build, live action, post-production, sfx, sound design
Client: Y&R (New York, NY)
Brand: Land Rover
Year: 2014

  • Led live action, animation, post production as a technical producer
  • Front end and back end localized dynamic website build for user generated content
  • Main point of contact for vendor and internal creative team
  • Ensured project stayed on budget and on schedule while able to communicate risk

Google | A Google a Day

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Role: Producer
Project: A Google a Day – Daily Google brainteaser to help hone your search skills.
Client: Google Creative Lab (New York, NY)
Brand: Google
Year: 2012
Featured on Wired

  • Led a team of UX designers, developers, creatives from concept to launch

  • Partnered closely with Google engineers to ensure creative concept was achieved while building on Google Search platform

  • Held a key role in campaign roll out across digital and print media that ultimately reached millions or users globally

General Mills | Gusher for an Eye

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Role: Lead Technical Producer
Project: Flash website build
Client: Hush Studio (Dumbo, NY)
Brand: General Mills
Year: 2009

  • Led a team of creative, CG, 3D, animators
  • Main point of contact for vendor and internal creative team
  • Ensured project stayed on budget and on schedule while able to communicate risk

Nike | Ballers Network

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Role: Producer
Project: Ballers Network – HTML/CSS Facebook application dynamic build
Description: Nike Ballers Network is an application designed for the basketball community to organize games, run leagues and stay connected.
Client: R/GA (New York, NY)
Brand: Nike Basketball
Year: 2009
Featured on Communication Arts

  • Producer Lead day-to-day point of contact
  • Front end and back end dynamic website build
  • Led Nike hosted events promoting Ballers Network

Infiniti | Moments of Inspiration

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Role: Lead Technical Producer
Project: Interactive installation built in openFrameworks
Client: Hush Studio (Dumbo, NY)
Brand: Infiniti
Year: 2009

  • Led a team of programmers, creative, CG, 3D, animators
  • Instrumental in crafting procedures in testing and prototyping in an agile environment
  • Main point of contact for vendor and internal creative team
  • Ensured project stayed on budget and on schedule while able to communicate risk

Nike Football | 90 Days of Football

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Role: Producer
Project: PHP localized website build for APAC, individual content builds (90+ mini Flash games) involving illustration, design, animation, video
Agency: AKQA (San Francisco, CA)
Brand: Nike Football APAC
Year: 2007-2008

• Producer Lead day-to-day point of contact with client and internal creative teams
• Front end and back end localized dynamic website build
• Main point of contact for vendor and internal creative team
• Ensured project stayed on budget and on schedule while able to communicate risk

Sony Pictures | The Boondocks

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Role: Producer, Developer
Project: Flash dynamic website build integrating illustration, motion, sfx
Client: Sony Pictures (Culver City, CA)
Brand: The Boondocks
Year: 2005-2006

• Producer Lead day-to-day point of contact
• Front end and back end localized dynamic website build
• Main point of contact for internal creative team